Employer Brand Activation: Three steps to Winning Campaigns

1. Internal Activation
Having determined the Employee Value Proposition, it's important to manage your internal delivery on this promise. Your proposition is not just for the external labour market, it should be defined in such a way that it also enriches the employee experience and increase engagement and retention. Next to that, you will also want to engage your leaders and talented colleagues to be ambassadors for your organization.
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2. External Activation
Finally we come to the traditional area of Labour Market Communication - except now with a very robust and sound briefing document. This will help you to select the best experts in each area and still keep everything 'on brand' with the right messages and look-and-feel. Exploring your current Recruitment Marketing budget can help to identify opportunities to improve the effectiveness and/or efficiency of your investments.
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3. Closing the Loop
Developing an Employer Brand is more of a journey that one single project. It's very important to keep track of progress and to review all activities from an ROI perspective. When you want to report back to higher management teams it is best to have clear targets, progress measurements and corrective actions. To learn more about Employer Brand dashboards contact us