Employer Brand Development: Three steps to Insightful Propositions

1. Inside-out
The first phase is about the defining the company as (future) employer. Why did people join, what do they love about working here, what are leaders strong at ? What is it that makes this organization unique, why is it attractive to work here. It's also important to find out what the Talent Challenge is: where is the company heading, which talents are necessary to be successful? Brandgiving developed a range of research tools, to learn more contact us

2. Outside-in
Having a first set of ideas for authentic and attractive propositions, the next step is to find out how external, targeted candidates look at this. What are they looking for, how do they think about your organization ? Through a range of quantitative and qualitive research tools we can identify gaps and opportunities for your positioning as employer.
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3. Putting it all together
The Employer Brand team, with senior representatives of HR, Marketing and the business, brings it all together. After internal and external validation, the final Employee Value Proposition will be defined. Everything can then be documented in an inspiring toolkit that is the starting point for all communications in the future. This will also include the 'rules of the game' for deployment throughout your (international) organization and the different (social) media channels. to learn more contact us